The Power of
Email Signatures
Have you thought about your email signature recently?
Did you know...
The average office worker in New Zealand sends over 40 emails a day – that’s 200 chances every week per person to promote your business, share your services, or drive traffic to your website. Email signatures are a marketing tool hiding in plain sight!
Your email signature says more than you think… every email you send is an opportunity to show off your brand. A well-designed email signature isn’t just a digital sign-off; it’s a subtle but powerful piece of brand identity. It builds trust, looks professional, and keeps your business top of mind.
For many of your clients, it's the part of your branding they see most often!
At VisionLab, we create custom-designed email signatures that are consistent, clickable, and easy to manage across your whole organisation. If you already have a design, we can bring it to life for you so you can still have all the benefits of using an email signature management software.
If you’re designing your own signature, remember to use web-safe fonts. These are fonts that are supported on all devices and email platforms. Using non-standard fonts might look great on your computer, but if a recipient doesn’t have that font installed, it will be replaced with something else, and that can mess up your layout or branding.
Here are some examples of the impact a well-made email signature using email signature software can have...
Before
After
We tend to see email signatures being made with an image or screenshot of the signature design. There are many reasons why we recommend avoiding this, for example:
- No clickable elements. Your contact details and social icons can’t be clicked, making it harder for recipients to connect with you quickly.
- The signature can show as an attachment on the email rather than a signature.
- Images don’t adjust well on different devices or screen sizes, often appearing too small or too large.
- Emails with large image-only signatures can trigger spam filters more easily.
- Some email clients block images by default, meaning your entire signature may not show up at all.
- Depending on device resolution or scaling, an image signature can appear blurry and unprofessional.
- Doesn't adjust for Light/Dark mode.
The example below shows how a well-designed email signature has clickable elements, responsive design, and can adapt to light/dark mode:
Light Mode
Dark Mode
We understand it may be convenient to create individual signatures directly in Outlook, Gmail, or your mail app, however there are some issues you may be faced with:
Individual signatures:
❌ Inconsistent branding – staff adjust fonts, colours, or layouts.
❌ No management – each user has to update their own.
❌ Limited design – can’t add marketing banners or promotions.
❌ Signatures often break or resize badly on phones.
❌ No analytics – can’t track clicks to your website or social links
❌ Manually creating signatures can result in messy code, which may trigger spam filters.
Using a signature management software:
✅ Professional, on-brand designs for every staff member.
✅ Centrally managed – update everyone’s signature instantly.
✅ Works seamlessly on mobiles and all devices.
✅ Easily add promotional banners or legal disclaimers.
✅ Build trust and reinforce your brand identity with every email.
✅ Can still have customisations for specific users or teams.
Think about the impression your emails leave. Does your current signature reflect who you are as a business? Does it make it easy for clients to contact you, visit your website, or connect with you on social media?
Your email signature is often the last thing someone sees before they decide to take action – whether that’s replying to your email, visiting your website, or giving you a call. Make sure it’s working hard for you!
If you’re ready to refresh your email signatures and bring your branding to life, give us a call or enquire now.